Newly released market study: Baby and Child-Specific Products in India

Baby and child-specific products continued to be a category with an urban consumer base in 2014. Skin care continued to be the primary sales generator for baby and child-specific products during 2014, with a 45% share of value sales. Parents in general are very conscious regarding the products used on their babies, and the decreased amount of time available due to more working mothers led consumers to switch to baby and child-specific skin care products which were easier to use, trusted and recommended by doctors, rather than home remedies.

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Competitive Landscape

Johnson & Johnson (India) remained the leader in baby and child-specific products in 2014. This company was one of the first to enter India with baby care products, and hence enjoys first-mover advantage and strong brand loyalty.

Industry Prospects

Baby and child-specific products is expected to increase by a value CAGR of 3% at constant 2014 prices in the forecast period. This will be driven by higher disposable incomes, which will lead parents to spend more on baby and child-specific products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in India?
* What are the major brands in India?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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