"Rtds/High-Strength Premixes in Lithuania" Published

RTDs/high-strength premixes proved once again to be the most volatile category within alcoholic drinks in Lithuania in 2014. Small market sizes, as well as fickle consumers, mean that sales can increase steeply one year just to fall just as impressively a year later.

Competitive Landscape

Volfas Engelman UAB had the most brands of all companies and led the market with 31% volume share in 2014. It also appears to be committed to the declining category, as it keeps launching new brands in the market. Alita UAB, a firm with primary interest in wine, ranked second in 2014 with 23% of total retail value sales. Its move into the market as the early entrant still delivers results many years later even if it has reduced its marketing spending significantly. Švyturys Utenos Alus UAB was the third largest player in the market with its Utenos ZIP, a spirit-based RTD.

Full Report Details at
- http://www.fastmr.com/prod/1038431_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

The category has already proved its heavy reliance on the decisions of politicians as much if not more as on quickly changing consumption habits of drinkers. Current actions of companies, namely the continuation of new product launches, suggest that firms still believe the sector can be salvaged from obscurity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Lithuania?
* What are the major brands in Lithuania?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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