"Ireland Telecommunications Report Q4 2015" Published

Market consolidation has changed the competitive landscape of the Irish mobile market as the acquisition of O2 by 3 has created a new market leader on equal footing with Vodafone. The market has reached maturity and growth will be driven by advanced technologies in data services. Bundling of fixed and mobile products is a critical strategy for operators eircom and Vodafone in saturated markets as it lowers churn and enables operators to sell new services to their customers. Eircom's investments into VDSL and FTTx have a positive impact on the broadband market , while UPC improves its speeds to compete with other operators. BMI foresees higher levels of advanced technological uptakes going forward as operators offer innovative services to attract new customers and to retain existing clientele.

Full Report Details at
- http://www.fastmr.com/prod/1038794_ireland_telecommunications.aspx?afid=301

Key Data

Mobile subscribers continue to decline in Q115, by 2% y-o-y, to reach 5.15mn. This is due to the removal of inactive prepaid subscribers and the decrease of dedicated mobile broadband subscriptions.

The fixed market continues to grow with 1.27mn fixed broadband connections and 1.56mn fixed telephone line connections at the end of Q115. The market has been driven by convergent offers, bundling multiple services together, and the increased availability of higher broadband speeds, either through cable, VDSL or FTTx.

The Irish mobile market is seeing a consistent decline in prepaid connections and a constant increase in postpaid subscribers as operators lure customers with attractive data plans and the promise of subsidised smartphones.

The Ireland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Ireland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ireland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ireland.

Key Benefits

* Benchmark BMI's independent telecoms industry forecasts for Ireland to test other views - a key input for successful budgeting and strategic business planning in the Irish telecoms market.
* Target business opportunities and risks in Ireland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ireland.
* Assess the activities, strategy and market position of your competitors, partners and clients

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