"Smokeless Tobacco in Russia" now available at Fast Market Research

Swedish-style snus (a moist snuff) and dry snuff were the only types of smokeless tobacco available in 2014. Consumer audience for dry snuff is mostly wealthy older people. However, young people under the age of 24 years also inhale dry snuff as they can take snuff without getting into trouble in public as they would with cigarettes. Snus is popular among young and middle-aged people. It is also used by athletes who are not allowed to smoke and smokers who cannot be long without nicotine on the train or a plane.

Competitive Landscape

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All smokeless tobacco brands are imported. In 2014, Oden’s brand by GN Tobacco Sweden AB led Swedish-style snus with 84% volume share. Ranked second was taken by Philip Morris International Inc and its Parliament brand, which reached 2% volume share in 2014. Since 2011, snus produced by Swedish Match was launched under the brand Parliament by Philip Morris International in accordance with the general agreement between the two players. According to the agreement, distribution of Parliament snus is controlled by Philip Morris International in the territory of Russia. Previously, Swedish Match trialled snus in Russia from 2002 to 2010 in Moscow and St. Petersburg; however the company never shared the results publicly.

Industry Prospects

Smokeless tobacco is expected to post a retail volume CAGR of 6% and a value CAGR of 8% at constant 2014 prices over the forecast period. It is a new category for Russia. Local consumers are becoming more educated. They desire new, interesting products. With a gradual increase in knowledge of English, Russian consumers are gaining access to English language content on the internet. This tendency in combination with strict legislative regulations of cigarettes could drive growth. In 2014, there were no restrictions on the use of smokeless tobacco in public places with the exception of the Republic of Tatarstan.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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