New Report Available: Quarterly Beverage Tracker Second Quarter 2015: United States of America

The economy grew by around 0.7% this quarter and unemployment continued on its downward trend. The strong dollar and a significant cut in expenditure by energy-related industries (as a result of the low oil price) meant that most manufacturing-related surveys point to a relatively weak quarter in terms of economic activity and investment.

Key Findings

* Packaged water, iced/rtd tea drinks and energy drinks were the main drivers of growth, following another poor quarter for carbonates
* Diet carbonates fell heavily and PepsiCo decided to reformulate Diet Pepsi without aspartame in an effort to stem its rapid decline
* A strong US dollar helped boost sales of imports, especially for beer, wine and spirits
* Dynamic sales of single cup coffee pods have begun to impact overall coffee consumption which fell during the quarter

Full Report Details at
- http://www.fastmr.com/prod/1045304_quarterly_beverage_tracker.aspx?afid=301

Report Synopsis
Canadean's United States of America Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the United States beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in United States to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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