"Quarterly Beverage Tracker Second Quarter 2015: Sweden" is now available at Fast Market Research

The second quarter of 2015 saw continued improvement in the Swedish economy; however this did not translate into a large rise in household consumption. Restaurants and cafes experienced further increases in the number of customers served, driving hot and soft drinks sales, but the positive impact for soft drinks was negated by gloomy weather conditions, leading to a 3.3% retraction compared to last year. Alcohol also experienced a downturn, however not as much as was expected considering the 9% rise on beer, wine and cider. Low calorie drinks' long-running positive trend came to an end, however this was most likely due to an innovation in stevia, which Canadean do not define as low calorie products.

Key Findings

* All commercial beverages contracted over 1% compared to last year
* Early Easter and gloomy weather in 2015 hits soft drinks demand
* Economy performing better than expected
* Alcohol tax impact muted
* Low calorie drinks slip into red

Full Report Details at
- http://www.fastmr.com/prod/1045266_quarterly_beverage_tracker.aspx?afid=301

Report Synopsis
Canadean's Sweden Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Sweden beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Sweden to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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