Market Report, "Norway Beer Market Insights Report 2015", published

Stronger beer grew through the Vinmonopolet shops and there is now a growing interest in specialty beers and craft beers especially in the pale ale segment. Consumers are crossing the border from Sweden to Denmark in order to stock up on cheaper beer which is harming supermarkets, brewers and the government. Private Label suffered losses again falling 11% in overall consumption.

Key Findings

* The beer market grew by nearly 3% due to a warm summer, improving economy and increased prices due to taxation
* Domestic brands have the lion share of the market at 70%
* Imported brands have come back from a decline to post a 7% gain in consumption
* Multi pack cans have become more popular as people shift away from glass in off-premise consumption

Report Synopsis
Canadean's Norway Beer Market Insights 2015 Report provides a complete overview of the Norway beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

Full Report Details at
- http://www.fastmr.com/prod/1045359_norway_beer_insights_report.aspx?afid=301

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the Norway beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Norway beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Norway beer market

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