Quarterly Beverage Tracker Second Quarter 2015: Mexico - New Market Research Report

GDP has been adjusted downwards after the economy recovered slower than expected. The recent devaluation of the peso will push up the price of imports and production. A rainy quarter has led to a decrease in the number of beverage sales.

Key Findings

* Price promotions on Powerade and Gatorade have seen the sales of sport drinks increase
* Starbucks recovered in large modern retail pushing up iced/rtd coffee
* Convenience stores distribution and price promotions have boosted the sales of energy drinks. Vive 100 continued to gain shares
* White milk was boosted by sales in the traditional retail channel

Full Report Details at
- http://www.fastmr.com/prod/1045303_quarterly_beverage_tracker.aspx?afid=301

Report Synopsis
Canadean's Mexico Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Quarterly Beverage Tracker Second Quarter 2015: Greece
- Quarterly Beverage Tracker Second Quarter 2015: Germany
- Quarterly Beverage Tracker Second Quarter 2015: Norway
- Quarterly Beverage Tracker Second Quarter 2015: China
- Quarterly Beverage Tracker Second Quarter 2015: Republic Of Ireland