New Market Report: Quarterly Beverage Tracker Second Quarter 2015: Norway

The second quarter of 2015 saw a marginal increase in GDP growth, as well as household consumption. Despite these positive signs however, the industry struggled to overcome the quarter's poor weather, and subsequently commercial beverages were only able to grow by just over 1%. This tribulation was not shared by Private Label brands however, as they defied sustained promotional activity from the major brands and continued to grow, particularly in cola, achieving double-digit growth for the month of May.

Key Findings

* The economy showed weak GDP growth, but was tempered with a marginal boost in consumption
* Poor weather, cooler and wetter than usual, marred the soft drinks category performance
* Packaged water and carbonates were down by 4% and 5% respectively, with most other categories performing negatively too. The energy drinks segment however grew by nearly 9% compared with last year
* The dairy category saw some slight gains for flavored milk and cultured milk but white milk continues to decline
* All alcoholic beverages were down, affected by the poor weather, other than FABs which were able to post a small growth

Full Report Details at
- http://www.fastmr.com/prod/1045256_quarterly_beverage_tracker.aspx?afid=301

Report Synopsis
Canadean's Norway Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

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