Just Published: "Chile Beer Market Insights Report 2015"

Chilean beer market expanded due to a number of new products being released in the market and developing consumer palate lead to a growth in premium and superpremium volume. Mainstream brands also continue to grow through focused marketing on a clear consumer target.

Key Findings

* Chilean beer market expanded
* Premium and superpremium beers fared well in the landscape
* Local brands too displayed a recovery following the successful attempts of the brewers in convincing consumers to consume their products
* Commercial agreements with various countries benefitted the new brands in the market

Report Synopsis
Canadean's Chile Beer Market Insights 2015 Report provides a complete overview of the Chile beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

Full Report Details at
- http://www.fastmr.com/prod/1045279_chile_beer_insights_report.aspx?afid=301

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the Chile beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Chile beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Chile beer market
* View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned in this Report: Compania Cervecerias Unidas S.A. (CCU), Cerveceria Chile S.A., Compania Cervecera Kunstmann S.A.

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