New Study: Quarterly Beverage Tracker Second Quarter 2015: East Europe

Commercial beverages are down for another quarter, even though there have been generally good weather conditions. The key Russian market suffered a double digit decline in beer, wine and spirits, badly hitting alcoholic drinks. Even the increased demand for packaged water couldn't prevent the overall market decline.

Key Findings

* Private Labels have been hit by low priced branded products, these price promotions have however increased consumer foot fall into stores
* Commercial beverage volumes are expected to continue to decline with Russia and Ukraine's economic situation being the main driver
* Packaged water has retained good growth, leaving carbonates behind
* Iced/rtd tea drinks is the most dynamic category even though it is absent in some markets

Report Synopsis
Canadean's East Europe Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1045374_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the East Europe beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in East Europe to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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- Quarterly Beverage Tracker Second Quarter 2015: Sweden
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- Quarterly Beverage Tracker Second Quarter 2015: Spain
- Quarterly Beverage Tracker Second Quarter 2015: West Europe
- Quarterly Beverage Tracker: East Europe