New Market Report: Russia Beer Market Insights Report 2015

Overall beer consumption saw a decline, with consumers' purchasing power seriously eroded compared to last year. These difficulties were further compounded by an increase of exercise tax on beer, further legislative restrictions and a partial shift of low incomes consumers from the economy beer segment to illegal vodka or home-made spirits. Despite the worries of the beer industry as a whole, small-sized regional breweries and premium priced beer were able to increase their sales volumes. Beer consumption was also helped by the partially lifted restriction of beer advertising at sporting events.

Key Findings

* Markets continue to decline
* However, premium segment saw growth
* Craft beer continues to take share from major brewers
* Economic conditions effect consumer purchasing power
* Restrictions for advertising have been lifted for sports events

Full Report Details at
- http://www.fastmr.com/prod/1045377_russia_beer_insights_report.aspx?afid=301

Report Synopsis
Canadean's Russia Beer Market Insights 2015 Report provides a complete overview of the Russia beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the Russia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Russia beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

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