Market Report, "Quarterly Beverage Tracker Second Quarter 2015: Portugal", published

Portugal's GDP increased, the consumer price index saw a growth, unemployment has dropped giving a better mood to consumers increasing beverage consumption. The warmer temperatures recorded have also boosted consumption. There has however been some loss of spending power and most wages and pensions remained stable.

Key Findings

* On-premise consumption has increased and packaged water, carbonates, iced/rtd tea, beer and hot coffee all saw improvements
* Competitively prices nectars are being developed by umbrella brands mainly for counteracting PL products
* A growth in packaging size in packaged water has driven growth attracting smart consumers
* Somersby and Strongbow are building a niche in cider with innovative flavors and premium designed packaging

Report Synopsis
Canadean's Portugal Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1045258_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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