"South Korea Beer Market Insights Report 2015" Published

South Korean beer market saw strong growth in 2014 with more consumers moving to beer from other alcoholic beverages. However poor summer weather and a lack of disposable income hindered growth. Key players renewed the brand image and products to help boost visibility and keep interest in the market. The entry of a domestic giant I the market also lead to this renewal. As interest in beer has increased, craft and international brands have started to become more popular.

Key Findings

* Oriental Brewery bought by A-BInBev
* Market grew as drinking culture continues to transition from traditional drinks
* Domestic giant enters market, reinvigorating market
* Craft and international brands slow becoming more popular

Full Report Details at
- http://www.fastmr.com/prod/1045341_south_korea_beer_insights.aspx?afid=301

Report Synopsis
Canadean's South Korea Beer Market Insights 2015 Report provides a complete overview of the South Korea beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the South Korea beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the South Korea beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Korea beer market

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