South Africa Information Technology Report Q4 2015 - New Market Study Published

BMI's outlook for South Africa's IT m arket in 2015 is based on a wea kening economic outlook, including rand depreciation against the US dollar and the negative impact on household purchasing power . Over the medium term , the economic environment will continue to present challenges , but there are significant opportunities. The IT market continues to primarily be driven by government spending as well as large enterprises , both of which are expected to slow their spending in the light of a slower economy . However , there is growing interest in IT solutions among SMEs looking to explore new sales and marketing channels as well as improve their operational efficiencies , offering new opportunities and maintaining South Africa's growth rate .

Full Report Details at
- http://www.fastmr.com/prod/1038370_south_africa_information.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: ZAR26.1bn in 2014 to ZAR27.8bn in 2015, up 6.2% in local currency terms. Rand depreciation represents downside risk by squeezing household purchasing power.
Software Sales: ZAR16.0bn in 2014 to ZAR17.1bn in 2015, up 7.1% in local currency terms. We believe the uptake of cloud-based software, which is less susceptible to piracy, will drive growth in software sales, and be particularly important in unlocking the small-and medium-sized enterprise market.
IT Services Sales: ZAR25.8bn in 2014 to ZAR28.8bn in 2015, up 11.6% in local currency terms. We expect IT services will be the outperforming IT market segment as cloud computing and business process outsourcing adoption supports a robust growth rate.

The South Africa Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's South Africa Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in South Africa.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for South Africa to test other views - a key input for successful budgetary and strategic business planning in the South African IT market.
* Target business opportunities and risks in South Africa's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in South Africa.
* Assess the activities, strategy and market position of your competitors, partners and clients

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