Fast Food in Australia - New Study Released

Higher investment in the development of new concepts, including menus, outlets and service, characterised fast food in Australia. Fast food consumers in Australia have become more demanding in terms of food quality and service, and have higher expectations of their overall experience when visiting their preferred fast food restaurant. Through the year, operators such as McDonald’s Australia and KFC experimented with concept stores offering healthier meals, gourmet ingredients, table service and modern ordering systems.

Competitive Landscape

McDonald’s (both owned and franchised) continued to lead in fast food in 2014, followed by Subway Systems Australia, with both companies combined accounting for over 40% of total fast food sales and 60% of value sales of chained fast food. In 2014, McDonald’s value share experienced a slight decline despite the company’s effort to innovate and change its current value proposition with initiatives such as concept stores, healthier menus, delivery and improved ordering. In fact, the company’s value share of chained fast food has declined since 2012, moving from 38% in 2012 to 36% in 2014. On the contrary, Subway’s value share has continued to increase: the company’s performance has benefited from its market position as a healthy fast food option and its strong marketing support. For example, in September the company announced its plan to switch to cage-free eggs within an 18-month period, attracting the interest of consumers and consumer groups.

Full Report Details at
- http://www.fastmr.com/prod/1055174_fast_food_australia.aspx?afid=301

Industry Prospects

Experimenting with new concept stores, menus and upgrading outlets will continue to be used by fast food operators in the forecast period. Consumers’ expectations and demands will largely support the continuation of this trend. Furthermore, considering the biggest players are the ones leading the change, Euromonitor International predicts other industry players will be following a similar strategy in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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