"Cafes/Bars in New Zealand" now available at Fast Market Research

2014 saw the continuation of cafés/bars expanding menus to compete with fast food outlets and restaurants; along with longer opening hours to capture breakfast and lunchtime consumers, as well as light dinner patronage. The casual dining experience offered by cafés/bars along with quick service of quality food has meant many cafés/bars compete strongly with restaurants, which tend to not be as casual or offer as quick a service. Cafés/bars offer a relaxed, but non-sterile dining environment, compared to many fast food outlets which tend to look and operate all the same. Over the review period, a good example of a café that has made the transition and moved into capturing the dinner meal occasion has been The Coffee Club. Once reserved as a café for coffee drinkers, the menu has expanded to incorporate on-site cooking along with some outlets moving into night time hours and holding a drinks licence to capture casual night time dining as well.

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Competitive Landscape

Independent operators continued to dominate the landscape of cafés/bars in New Zealand, making up a value share of 86% in 2014, which has not changed over the review period. Independents are strong in bars/pubs and cafés, where individualism and uniqueness are positive attributes for patrons looking for a special atmosphere to have a meal and/or drink. In particular, these independent operators are strong in rural or country towns which tend to have a local pub, where people tend to gather, and a number of independent cafés, which are usually frequented at lunchtime.

Industry Prospects

It is expected that cafés/bars will continue to extend meal time occasions, and become more blurred in how they differentiate from other outlets serving coffee, casual, as well as prepared food and over the forecast period, possibly expand into alcoholic beverages (such as the case of The Coffee Club).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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