"Deodorants in Egypt" is now available at Fast Market Research

In 2014, cream deodorants all but disappeared from the market, a category which had previously been characterised by Vebix. Although some pharmacies still sell it, the majority of consumers now prefer roll-ons and spray deodorants.

Competitive Landscape

Multinational companies dominated deodorant roll-ons throughout the review period. Unilever and Avon are the key players due to the range of different brands on offer. Unilever offers an array of global brands, such as Axe, Rexona, Sure and Impulse, whilst Henkel offers Bac, Fa, Fa Men, Bac Energy for Men and Right Guard. Avon’s variety in products and large scale promotions enabled it to achieve a similar share to Unilever.

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Industry Prospects

Egyptians may be under financial pressure and need to reduce their spending on other areas of beauty and personal care, yet deodorants have become a staple in the hygiene routine of the majority of the population. Due to the hot weather and overly crowded cities, deodorants increased in popularity. Therefore, deodorants is expected to record consistent value growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Egypt?
* What are the major brands in Egypt?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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