Just Published: "Republic Of Ireland Cider Market Insights Report 2015"

Growth was hindered by the poorer weather experienced in 2014 compared to 2013. The appeal of drinking cider over ice has spread cider consumption from mainly older male drinkers to a younger audience and females. A raise in the qualifying tax has been applied to microbreweries and there are calls for it to be applied to cider makers as well. There are also not to be further hikes in the excise duty of alcohol.

Key Findings

* Off-premise retained its share of the market over on premise
* Discount stores have been offering cheaper Private Label products and discounter brands
* Cider has traditionally competed with lager in pubs but is now competing more and more with FABs
* The wider range of flavored ciders has seen them appeal to a broader, younger audience.

Full Report Details at
- http://www.fastmr.com/prod/1056387_republic_of_ireland_cider.aspx?afid=301

Synopsis
Canadean's Republic Of Ireland Cider Market Insights 2015 Report provides a complete overview of the Republic Of Ireland cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key cider new product launches in 2014 by company
* Overview of the competitive landscape in the cider market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
* Data is also available in excel format

Reasons to Get this Report

* Gain in-depth understanding of the dynamics and structure of the Republic Of Ireland cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Republic Of Ireland cider market to support your brand development and marketing initiatives
* Compare and track the performance of brands and brewers to develop a competitive advantage
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

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