Newly released market study: Jewellery in Australia

Trends in jewellery in Australia witnessed consumers drawn to more contemporary designs and styles. Rose gold jewellery and rose coloured jewellery experienced increased attention towards the end of the review period in both jewellery and watches, while both natural and treated coloured diamonds became popular among consumers driven by advertising campaigns and the increasing use of these diamonds in collections by jewellery companies. The trend of bold, statement jewellery particularly within costume jewellery continued. However, dainty, delicate jewellery also made a comeback and consumers often layer or stack pieces to match outfits.

Competitive Landscape

Jewellery in Australia is a highly fragmented environment, with the majority of players bar one holding retail value share of 6% or less. The two leading players, James Pascoe and Michael Hill Jeweller (Australia) have New Zealand-based global brand owners, while the remaining companies are a mix of local and international brands. International branded jewellery houses such as Pandora, Thomas Sabo and Swarovski are playing an increasingly significant role in jewellery in Australia, benefiting from their increasing presence, strong brand identity and loyalty from consumers.

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Industry Prospects

Jewellery is anticipated to record a -1% value CAGR at 2015 constant prices over the forecast period, which will be a marginally worse performance compared with stagnation over the review period. The predicted CAGR reflects a mature category and a tough retail environment with increasing competition from international companies and online retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Australia?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?

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You may also be interested in these related reports:

- Jewellery in the United Kingdom
- Jewellery in Singapore
- Jewellery in China
- Jewellery in Malaysia
- Jewellery in Switzerland