Bags and Luggage in Romania - New Market Report

In 2015, business bags registered the highest growth within bags and luggage, followed by handbags, backpacks and crossbody bags. This performance was supported by rising consumer demand for new styles of bags and higher levels of demand for recently introduced models. Consumers seem to be checking online trends more often in order to be able to choose the best style of bag for them. Towards the end of the review period, this stimulated sales of leather bags with classical and elegant looks. Among the younger population, crossbody bags are becoming more popular, while business bags are increasingly being bought by young graduates and young professionals.

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton SA led bags and luggage in 2015 with a value share of 5% and value sales of RON38 million. The main reason for this company’s strong performance was the high consumer awareness that the Louis Vuitton brand enjoys in Romania as well as the high unit prices charged per item.

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Industry Prospects

Sales of bags and luggage are expected to continue growing over the forecast period, with business bags driving growth. Consumer preferences are set to continue shifting towards more modern and eye-catching designs in categories such as backpacks and crossbody bags and towards more elegant and exclusive designs in categories such as handbags and business bags. With increasing competition expected among the main players in bags and luggage, product proximity as well internet strategies are set to play a greater role than during the review period within the context of more active consumers.

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