New Market Research Report: Smoking Tobacco in New Zealand

RYO tobacco remained the most dominant in smoking tobacco in 2014, accounting for 99% volume share and 99% value share of smoking tobacco. RYO tobacco appeals to cigarette consumers as a more affordable option in the face of rising cigarette prices. Accordingly, research from International Tobacco Control (ITC) Policy Evaluation Project found that RYO tobacco consumption was often associated with low-income men, a consumer group among whom there are higher levels of more intense nicotine addiction and a far lower incidence of those who intend to quit their smoking habit.

Competitive Landscape

There were three major players within smoking tobacco in New Zealand during 2014: British American Tobacco (New Zealand); Imperial Tobacco New Zealand and Scandinavian Tobacco Group. All three are multinational players, meaning that smoking tobacco in New Zealand in 2014 was dominated by foreign companies, with no major domestic activity recorded.

Full Report Details at
- http://www.fastmr.com/prod/1063340_smoking_tobacco_new_zealand.aspx?afid=301

Industry Prospects

The regulatory and legislative interaction observed during the review period is expected to continue to impact smoking tobacco adversely in the forecast period. Excise tax increases, anti-smoking campaigns, POS display bans and the prospect of plain packaging are expected to continue to reduce the consumer base from which smoking tobacco draws sales. In addition, the growing popularity of shisha smoking represents a positive opportunity for the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smoking Tobacco in New Zealand?
* What are the major brands in New Zealand?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?

About Fast Market Research

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- Smoking Tobacco in New Zealand
- Tobacco in New Zealand
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