Overall trends in the data revealed: * The primary technologies in which respondents plan to incre

The Danish cider market has continued to decline, however at a significantly lower rate than in recent years. FABs and cider are now seen by producers as one category as the line between them has been blurred. FABs have recovered their volumes from cider after a tax on cider was introduced in 2010.

Key Findings

* Cider sales have more than halved since their peak in 2009
* The tax introduced in 2010 has seen the volume of ciders decrease
* Cider mainly attracts beer drinkers

Synopsis
Canadean's Denmark Cider Market Insights 2015 Report provides a complete overview of the Denmark cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

Full Report Details at
- http://www.fastmr.com/prod/1056378_denmark_cider_insights_report.aspx?afid=301

* 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key cider new product launches in 2014 by company
* Overview of the competitive landscape in the cider market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
* Data is also available in excel format

Reasons to Get this Report

* Gain in-depth understanding of the dynamics and structure of the Denmark cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Denmark cider market to support your brand development and marketing initiatives
* Compare and track the performance of brands and brewers to develop a competitive advantage
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Denmark cider market
* View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned in this Report: Carlsberg Denmark, Cult A/S, Royal Unibrew, One Pint A/S, Premium Beer Import A/S

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