New Market Report: Bulgaria Tourism Report 2016

Bulgaria is a well-established year-round tourism destination, with winter skiing and summer beach holidays popular among European holidaymakers. The short-break segment is also growing, both in the capital Sofia and in second cities such as Varna and Veliko Tarnovo. While the hotel sector is relatively well developed, significant opportunities for new entrants remain, particularly in the high-end and luxury travel sector. Investment in the country's transport infrastructure is needed in order to facilitate greater international arrivals and domestic travel outside of the capital. Overall, Bulgaria is well placed to keep up with the expected increases in tourism arrivals, with international visitor numbers expected to increase steadily over the forecast period, providing a boost to tourism-related expenditure and hotel industry value.

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