In 2015, dog food sales recorded current value growth of 12% and volume growth of 9%. Owners were spending more on their dogs where possible and looking for food that could ensure their pets were as healthy as possible.
Competitive Landscape
Mars Thailand recorded the largest increase in value share in 2014, registering a 31% share and consolidating its leading position. The player is expected to continue to lead dog food in 2015, when it is expected to record a smaller increase in value share. Competition is intensifying within dog food, especially within mid-priced dog food; however, Mars Thailand continued to lead in 2014. Within premium dog food brands, Mars Thailand’s Royal Canin brand saw dynamic growth and ranked third in 2014, with a developed nutritional plan for specific breeds as well as health conditions.
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Industry Prospects
Consumers’ demands for convenience and improved awareness of the benefits of prepared dog food will support their willingness to invest in dog food to pamper their pets, instead of relying on scraps or home-prepared food.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dog Food in Thailand?
* What are the major brands in Thailand?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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New Market Research Report: Dog Food in Thailand
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001