"The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019" Published

Timetric's 'The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Poland's cards and payments industry, including:

* Current and forecast values for each market in Poland's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market.
* Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.
* E-commerce market analysis and online payment types.
* Analysis of various market drivers and regulations governing Poland's cards and payments industry.
* Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
* Comprehensive analysis of consumer attitudes and buying preferences for cards.
* The competitive landscape of Poland's cards and payments industry.

Full Report Details at
- http://www.fastmr.com/prod/1077053_the_cards_payments_industry.aspx?afid=301

Report Highlights

* Poland was one of Europe's early adopters of contactless technology, and consumers are among the highest users of contactless payments, behind the UK and France. Contactless is seen as an area of huge potential in Poland, especially by Visa, which sees the advance of contactless as highly successful. Visa is heavily promoting contactless payment cards in Poland, and growth has been so impressive that Poland is now Visa's largest contactless market in Europe. Use of contactless cards is dependent on infrastructure being in place, investment in which is starting to bring results. There were 10,000 terminals that could accept contactless cards in 2011, and according to Visa Europe, 354,000 terminals supported contactless payments as of March 2015.
* Banks are launching a range of new products to capitalize on the growing popularity of contactless mobile payments (m-payments). In April 2015, Bank BPH, in partnership with MasterCard, T-Mobile and Orange, introduced contactless m-payments for credit cardholders, allowing them to make contactless payments of up to US$15.9 (PLN50). In January 2015 nine Polish banks - ING Bank Śląski, mBank, Bank Millennium, Raiffeisen Polbank, Getin Bank, Bank Polskiej Społdzielczości, Bank SMART and Eurobank - announced plans to commercially launch Visa cloud-based contactless m-payment services by the end of 2015.

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