NRT Smoking Cessation Aids in Greece: New research report available at Fast Market Research

The number of smokers in Greece saw a minor decline during 2015. However, Greece is still at the top in terms of cigarette smoking in Europe. Based on data from the Greek Cardiological Company that were published on the Global Day against smoking, Greeks are at the top of smoking use in Europe, as 51% of men and 26% of women continue to smoke. Despite the rises in the prices of cigarettes, the high stress during the economic crisis in Greece and the failure to implement the smoking ban maintained a stable high level of smokers in 2015.

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Competitive Landscape

Janssen-Cilag Pharmaceutical remained the dominant player in NRT smoking cessation aids in Greece during 2015, with a 97% value share. The company’s Nicorette brand remained the only one in NRT smoking cessation aids which enjoyed widespread distribution and a high level of awareness amongst Greek consumers. The Nicorette brand has become synonymous with NRT smoking cessation aids in Greece.

Industry Prospects

In line with various EU directives, the Greek government has set itself the goal of reducing smoking prevalence in the country. This is being attempted through the implementation of tighter regulations, including the implementation of a full public smoking ban in 2010, as well as price increases on tobacco products. In 2015 there was a new European Directive against smoking, and all EU members need to follow it by 2016. Whilst Greece’s strong smoking culture, high stress because of the economically unstable period and the tendency for Greeks to sidestep unpopular laws are undermining these legislative efforts, smoking rates in Greece have started to decline, and this process is expected to continue throughout the forecast period. In addition, a certain point during the forecast period, the smoking ban will be eventually implemented, and this will benefit NRT smoking cessation aids.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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