Dermatologicals in Colombia - New Market Study Published

Constant communication of companies regarding common problems such as dandruff, nail fungus and vaginal infections caused by fungus, and the easy way that these problems can be addressed with OTC products, are contributing to the rapid growth of antifungals, compared to overall dermatologicals’ sales. These products, which at the beginning of the review period represented 43% share of dermatologicals, reached 49% share in 2015.

Competitive Landscape

Bayer de Colombia SA continued with its leadership of dermatologicals with 15% value share in 2015. The antifungals Canesten and Gyno Canestén are responsible for the strong positioning of the company. Ranked second is Genomma Lab Colombia Ltda, which was able to gain share rapidly with brands such as Lomecan, a vaginal antifungal, Unesia for nail fungus, and Medicasp, a medicated shampoo. Between 2013 and 2015, the company gained six percentage points to reach value share of 12%.

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Industry Prospects

Over the forecast period, sales of dermatologicals are predicted to record a 2% value CAGR at constant 2015 prices, similar to the performance observed during the review period. In addition to an increase in incidence of certain dermatological conditions, more open communication is helping consumers to gain confidence and be more informed regarding problems such as dandruff, that are usually dealt with using beauty and personal care products, onychomycosis or vaginal infections.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Colombia?
* What are the major brands in Colombia?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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