Now Available: The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019

Timetric's 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Italy's cards and payments industry, including:

* Current and forecast values for each market in Italy's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market
* Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments
* E-commerce market analysis and online payment types
* Analysis of various market drivers and regulations governing Italy's cards and payments industry
* Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards
* Comprehensive analysis of consumer attitudes and buying preferences for cards
* The competitive landscape of Italy's cards and payments industry

Full Report Details at
- http://www.fastmr.com/prod/1077052_the_cards_payments_industry.aspx?afid=301

Report Highlights

* To limit the use of cash at retail outlets, the Italian government introduced a regulation in July 2014, making it mandatory for wholesalers and retailers to accept payments via POS terminals for transactions over US$39.8 (EUR30). This initiative is anticipated to drive payment card transaction values and volumes over the forecast period (2015-2019).
* In addition to conventional POS terminals, merchants are installing mobile POS (m-POS) terminals. Payleven introduced an m-POS system in September 2012, and SumUp launched a similar system in November 2012. Similarly, UBI Banca along with 3 Italia and CartaSi payment system launched an m-POS solution in July 2014. The service is compatible with major payment networks such as PagoBancomat, Visa and MasterCard. The growing number of m-POS terminal installations at retailers is anticipated to drive payment card transaction values and volumes.
* MasterCard launched the MasterPass platform for digital payments in 2014. MasterPass enables customers to make online or in-app payments with an enrolled payment card, without having to enter detailed payment or shipping information for every purchase. Consumers can set up a MasterPass account by signing up with a participating bank such as Banca Generali, Banca Nazionale del Lavoro (BNL) and Banca Popolare di Milano (BPM).

Report Scope

* This report provides a comprehensive analysis of Italy's cards and payments industry.
* It provides current values for Italy's cards and payments industry for 2014, and forecast figures to 2019.
* It details the different demographic, economic, infrastructural and business drivers affecting Italy's cards and payments industry.
* It outlines the current regulatory framework in the industry.

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