New Market Report: Quarterly Beverage Tracker Third Quarter 2015 - Portugal

The economic recovery which appeared in Q1-15 advanced during Q3-15. The consumer confidence indicator improved in September 2015, so the economic mood is showing slow improvement. There was a heat wave in July and this had a favourable impact on consumption.

Key Findings

* The economic mood was better than that in 2014
* In Q3-15 consumption was influenced by the difference in temperature vs Q3-14
* In the off-premise market packaging is increasingly considered by consumers when deciding to buy
* A few local beer companies are approaching the young adult consumers who like spirits, by including some new flavoured beer variants in their product ranges

Synopsis
Canadean's Portugal Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1076733_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity
* Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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