New Market Research Report: Home Video in Brazil

Retail volume sales of televisions in Brazil declined by 10% in 2015. Manufacturers and retailers had been expecting a decline, given that retail volume sales had grown strongly the previous year as many consumers bought new televisions for the 2014 World Cup, which was held in Brazil. However, this expected decline was compounded by the negative impact of the economic downturn in 2015.

Competitive Landscape

Samsung continued to lead home video in 2015 with an overall retail volume share of 33%. The company maintains a wide distribution network in Brazil, and most of the products it sells in the country are manufactured locally. Like other home video players, Samsung saw demand fall in 2015 due to the economic downturn. Despite this, it continued to pursue an aggressive marketing strategy and introduce innovative products in the country.

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- http://www.fastmr.com/prod/1097591_home_video_brazil.aspx?afid=301

Industry Prospects

Home video retail volume sales are expected to decline at CAGR of 2% over the forecast period. This is mainly because unfavourable economic conditions will continue to lead consumers to prioritise spending and limit or postpone purchases of non-essential products such as televisions. The ongoing fallout from the recent economic downturn in Brazil is likely to have a particularly negative impact on demand for home video products among socioeconomic strata C consumers and lower-income families, who are most sensitive to price increases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Home Video in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Video in Brazil?
* What is the fastest growing product category?
* What consumer electronics segments are growing the fastest?
* What are the major technology trends in new consumer electronics products?

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You may also be interested in these related reports:

- Home Video in Russia
- Home Video in Turkey
- Home Video in Australia
- Home Video in the Czech Republic
- Home Video in the US