Newly released market study: Mobile Phones in Chile

Mobile phones declined by 3% in retail volume terms in 2015. Household mobile phone penetration is very mature within Chile and with smartphones penetration reaching 110% in 2015, Chile has one of the highest mobile phone penetration rates in Latin America. As almost everybody possesses a mobile phone, retail volume sales have decreased. Current value sales have also declined with a high level of competition leading to a reduction in the average unit price of smartphones of 12% in current terms in 2015 (smartphones represented 91% of the total volume sales of mobile phones in 2015).

Competitive Landscape

Alcatel de Chile SA is the leading player in feature phones with a 39% retail volume share in 2015. There aren’t many players left within feature phones, although several new brands appeared in 2015.

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- http://www.fastmr.com/prod/1097701_mobile_phones_chile.aspx?afid=301

Industry Prospects

Over the forecast period mobile phones is predicted to increase at a CAGR of 1% in retail volume terms. The already high penetration rate of mobile phones in Chile explains this trend. However, while the feature phones category is expected to decrease by a CAGR of 18% in retail volume terms, smartphones is expected to grow at a retail volume CAGR of 3%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Chile?
* What are the major brands in Chile?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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