"Home Audio and Cinema in Morocco" is now available at Fast Market Research

The growing purchasing power of Moroccan consumers fuelled sales in home audio and cinema in 2015. Hi-fi systems recorded the fastest growth of 11% in retail volume terms, thus driving the volume sales of the overall category. Growth was also driven by the rapid expansion of supermarkets, hypermarkets and electronics and appliance specialist retailers. In addition, consumers took advantage of the 0% credit deals offered in order to buy products for the first time or replace their existing devices in 2015.

Competitive Landscape

The competitive environment in home audio and cinema is still highly fragmented, with key international players leading. Many companies compete mainly on price, and therefore tended to offer very appealing discounts and offers in order to attract more consumers in 2015. Strong distribution strategies were also amongst the successful strategies that companies applied in order to drive volume sales.

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Industry Prospects

Home audio and cinema is expected to see a CAGR of 5% in retail volume terms over the forecast period in Morocco. This growth is expected to be stimulated by the growth in the incomes of Moroccan households, and also by the rapid expansion of supermarkets, hypermarkets and electronics and appliance specialist retailers, which offer a large number of products along with discounts all year round.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Audio and Cinema in Morocco?
* What are the major brands in Morocco?
* What is the growth rate for Home Cinema and Speaker Systems?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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