New Market Report: Home Audio and Cinema in Poland
Fast Market Research recommends "Home Audio and Cinema in Poland" from Euromonitor International, now available
[ClickPress, Mon Dec 21 2015] Volume sales of home audio and cinema continued to decline in 2015 with no sign of recovery. One of the main reasons was increasing competition from other electronic devices such as digital TVs and laptops. Consumers are more satisfied with the sound quality from those devices, lowering demand for home audio and cinema products, which are increasingly seen as unnecessary costs.
Although all top six brands experienced a volume sales decline in 2015 due to the shrinking marketplace, LG and Panasonic remained the most popular brands within home audio and cinema with a combined volume share of 32% in 2015. The strong position of these brands is due to overall awareness thanks to strong marketing campaigns run by the leading companies. LG and Panasonic are some of the most popular brands within home video and good associations with these brands had a positive impact on sales of home audio and cinema products thanks to easy recognition of these brands.
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Home audio and cinema is expected to continue shrinking at a similar speed, recording a declining volume CAGR of 7% over the forecast period. This is due to the improving quality of other devices such as digital TVs and laptops which causes lower interest in, and need of, buying additional devices. Falling penetration rates of home audio and cinema does not mean consumers will watch less TV or use fewer audio products, but rather that they are satisfied with the quality of other electronics devices. However, more demanding and affluent consumers might continue to find this category attractive and will be willing to invest in higher quality products which will be the main target group driving sales.
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Audio and Cinema in Poland?
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