The economic crisis provoked a rapid volume sales decrease from 3,315,000 units in 2013 to 1,927,000 units in computers and peripherals in 2015. For most Ukrainians, the purchase of such devices became unaffordable. Besides, people were tending to buy laptops or tablets instead of desktops during the review period, as a result, both monitors and desktops lost volume sales of over 20% in 2015 to slip to 190,000 and 186,000 units accordingly.
Competitive Landscape
In desktops, the biggest volume share belonged to Impression (10% in 2015). The biggest share in laptops belonged to Lenovo (26%) and within tablets – Samsung (20%). In general, Ukrainians bought well-known, respected brands and their shares increased by means of other brands’ decline. Over the review period, the share of white-box tablets rapidly increased and this trend remains. The biggest in printers was Canon with a 29% volume share in 2015 due to its good quality and brand reputation. Within monitors, Samsung led with a 26% volume share as it is known as good screen manufacturer.
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Industry Prospects
Over the forecast period, the Ukrainian economy is going to recover and show a slight annual increase in volume terms. Value sales may also increase marginally due to growing purchasing power.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Computers and Peripherals in Ukraine market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Computers and Peripherals in Ukraine?
* What are the major brands in Ukraine?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?
Reasons to Get this Report
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Report Published: "Computers and Peripherals in Ukraine"
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001