Just Published: "Imaging Devices in Morocco"

In Morocco, consumers are continuing to switch from imaging devices to tablets and smartphones, especially as the latter are becoming cheaper and more widely available. Moreover, people mainly take pictures and videos to share on social media websites such as Facebook and Twitter, and it is easier for them to use smartphones or tablets, as they can be connected easily to the internet. Imaging devices such as digital cameras and camcorders are often more expensive, and cannot be connected to the internet. Also, people do not usually carry them with them. In addition, Moroccans are not in the habit of recording everything they see, which also affected sales in this category. Therefore, digital cameras recorded a 13% decline in volume terms in 2015.

Competitive Landscape

Canon continued to lead imaging devices with a 29% volume share in 2015. The company offers a large number of cameras and camcorders, and also benefits from a strong brand name, as it offers very high quality. The majority of professional imaging studios tend to use Canon cameras and camcorders. However, the company has been experiencing a decline in sales, especially as consumers were switching towards smartphones and tablets in 2015.

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Industry Prospects

Over the forecast period imaging devices is expected to see a very sharp decline in volume sales. This is mainly due to the fact that consumers are expected to continue to drift away from digital cameras and camcorders towards smartphones and tablets. The latter are expected to be equipped with stronger and sharper cameras, and also offer a huge amount of space for consumers so that they can store more images and videos, thus negatively affecting sales of imaging devices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Morocco?

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