Portable Players in Israel - New Market Report

Israeli consumers are turning to mobile phones and tablets to replace their portable players, resulting in sharp declines in sales of portable media devices. However, e-readers currently offer content that is not available through the app stores of either Google or Apple, which affords e-readers a strong niche position and endured positive growth for this category in 2015.

Competitive Landscape

CD-OG Computers Ltd led sales of e-readers in Israel in 2015 with a 35% volume share due to the popularity of its PocketBook e-reader brand. This is due to the product’s ease of use for consumers and its relatively low price. However, the volume share of Amazon.com Inc’s Kindle in the category increased by one percentage point in 2015, making it the most dynamic player in the category during the year due to the strong consumer recognition of the brand and the perception that it offers high quality.

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Industry Prospects

Rising sales of smartphones are expected to compromise sales of portable players in Israel over the forecast period. Smartphones already have a very high penetration rate in the country and these devices generally can perform all of the functions of portable players, in addition to many others.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Israel?
* What are the major brands in Israel?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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