Market Report, "Home Video in Canada", published

Home video continues to experience challenges in the Canadian market as alternative viewing options increase usage - a situation that is further exacerbated by high household penetration of televisions. While traditional television sets remain popular, particularly with older consumers, other screens such as tablets and smartphones are growing in popularity with younger consumers. Such devices provide access to internet content on a personal device, thereby also allowing for personalisation of sites, bookmarks, shows and more. As viewing behaviour and content access evolve, consumers are becoming comfortable using smaller portable screens for media viewing and are capturing sales share from traditional home video.

Competitive Landscape

Samsung Electronics Canada continues to lead home video, with the company recording a volume share of 28% in 2015 and performing particularly well in the premium television segment (over C$1,500). LG ranked second in 2015 with a 20% volume share, with the company and Samsung leveraging their expertise in consumer electronics design and production to lead the market in innovation in home video with products such as curved, UHD and OLED televisions. In addition to hardware expertise, the knowledge of operating systems and wireless technology allows the company to lead the smart TV category.

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Industry Prospects

Home video is set decline from a dollar standpoint, with the area having a projected forecast period current value CAGR of negative 2%, although retail volume sales are projected to decline at a CAGR of negative 5%. The rise in value sales will be fuelled by the growing number of early adopters of the new screen types as older flat panel televisions are upgraded to OLED, UHD and 4K models. This early move into new technology will drive value sales, although the majority of the consumer base is more likely to wait until prices come down before moving into the fray, thereby delaying the contraction of retail volume sales until later in the forecast period as unit sales are expected to improve on a year-on-year basis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Home Video in Canada market research report includes:

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