New Market Research Report: Imaging Devices in Denmark

According to a 2014 survey conducted by YouGov and commissioned by Sony Mobile Communications, 62% of Danish survey respondents use their mobile phone as their primary imaging device with 66% stating camera quality is an important consideration in their choice when making a mobile phone purchase. This consumer preference to use the camera capabilities of their mobile phone is having a strong negative impact on retail volume sales for digital cameras in Denmark.

Competitive Landscape

Canon Danmark A/S led imaging devices with retail volume share of 34% in 2015. This is half a percentage point decrease for the company compared to 2014. Canon’s leadership is attributable to its long established position in imaging devices, which ensures its diverse and varied product range is widely distributed on the market. The Canon brand is recognisable to Danish consumers who consider the brand as offering reliability and quality at reasonable price points. Sony Nordic A/S witnessed the biggest increase in volume share in 2015, gaining one percentage point to hold 16% in 2015. Growth for Sony is attributable to its leading position in camcorders and its growing focus on the sports/action camcorders niche.

Full Report Details at
- http://www.fastmr.com/prod/1097632_imaging_devices_denmark.aspx?afid=301

Industry Prospects

The forecast period prospects for imaging devices in Denmark are bleak. Consistent with 2015’s observations and review period recordings, competition from smartphones will result in imaging devices recording negative retail volume growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Denmark?
* What are the major brands in Denmark?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

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