Wearable electronics is still in its infancy stage and its sales were negligible in Turkey as of the end of the review period. On the other hand, the product range that was present in Turkey continued to expand and by the end of the review period, consumers were able to find both autonomous and passive wearable electronics products in a number of store-based and non-store based retailers.
Competitive Landscape
The category was dominated by international brands as of the end of the review period, due to the low base of retail sales in Turkey. Samsung Galaxy Gear was the main brand that was available in both store-based and non-store based channels within autonomous wearable electronics, whilst Nike Fuelband and adidas MiCoach were the top passive wearable electronics products by 2015. On the other hand, the long-established local consumer electronics and appliances manufacturer, Vestel Elektronik, also announced that it had invested significant amounts in new product developments in wearable electronics as of 2015.
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Industry Prospects
It is expected that wearable electronics will become widely popular in Turkey; particularly among consumers living in urban areas and its sales are predicted to exceed 2.5 million units by the end of 2020. Furthermore, it is estimated that prospective usage of passive wearable electronics products will be slightly more widespread compared to autonomous wearable electronics products, as it is expected that increasing sales of smartphones will encourage higher numbers of consumers to use passive wearable electronics products through applications and it is predicted that retail sales of this category will reach 1.4 million units by the end of the forecast period, namely in 2020.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wearable Electronics industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wearable Electronics in Turkey market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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Wearable Electronics in Turkey - New Report Available
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001