New Study: In-Car Entertainment in China

The increased growth rate of in-car navigation slowed down in 2015, due to the lasting threat from navigation apps on smartphones. This was especially the case for consumers who use navigation randomly, as they would prefer mobile navigation due to its portability. Sales of in-dash media players increased owing to the growing number of vehicles. However, as more and more cars are equipped with in-dash media players before being purchased, consumers do not need to install another one after buying the car, which resulted in a slower growth rate. The functions of in-dash media players have become increasingly diversified, including internet connection, voice control and timely traffic check.

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Competitive Landscape

Eroda has been a leading brand in in-car navigation because of its long history, low prices and high investment in advertising on television. As the official e-commerce stores opened in Tmall.com, Eroda has enjoyed the top position according to its large sales volume. It also launched many models with Baidu map and Amap, drive recording and speed testing functions to meet customers’ demand. Tiaiwait, an internet company, enjoyed the biggest increase in volume up to 45% in in-car navigation due to its excellent performance online. Furthermore, it has been equipped with both Careland and Amap, Microsoft operating system, large memory and Blue-ray function.

Industry Prospects

Retail volume sales of in-car entertainment will witness marginal average decline in average terms over the forecast period, falling from 7% over the review period. Volume sales of in-car navigation will show a retail volume CAGR of -3% due to competition from smartphones and in-dash media players with navigation. The volume CAGR of in-dash media players will also fall from an average 8% to 1% over the forecast period. With the increasing penetration rate of pre-install entertainment, the demand for after-market sales will slow down or even decrease. Moreover, the high quality and diversified functions of pre-install equipment will lead to fewer replacements.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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