Home Video in Mexico - New Market Study Published

The last plasma TV manufacturers still operating in Mexico announced in late 2014 that they would cease production and distribution as LED technology had appropriated the market. Large electronics players like Panasonic, LG, Samsung and Pioneer planned to sell their last units of stock in 2015, with sales projected to end in 2016. This would benefit some consumers as the last units carried very low prices. The gap left by plasma TVs in stores was rapidly filled by LED TVs, which were totally accepted by Mexican consumers. The growing presence of OLED TVs is expected to lower prices and increase sales among lower-income households.

Competitive Landscape

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LG Electronics México leads home video with a 22% share of retail volume sales in 2015, followed by Samsung Electronics México (15%) and Sony Electrónicos de México (14%). LCD TVs accounts for a 76% share of home video retail volume sales in 2015. Thus, the rankings were highly influenced by the performance of players in LCD TVs. Despite the long-standing presence of the leading players, other international competitors, such as Vizio, Speler, Haier Hisense, Vios, Atvio and Ekt, gained ground. This was mainly due to affordable prices, strong distribution and exhibition in stores.

Industry Prospects

Over the forecast period, home video is projected to grow by 1% retail volume CAGR to reach 6.3 million units by 2020. The constant marketing support for 4K and UHD technologies and smart TVs, alongside credit options and discounts, will positively impact retail volume sales. Mexican consumers’ cultural profile includes ownership of a TV before large appliances. The inclusion of new technologies and new functions are attractive to consumers who are eager to try out and acquire new products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Home Video in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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