Wearable Electronics in Australia - New Market Study Published

Introduction of Apple Watch in Australia was the key growth driver for wearable electronics in Australia in 2015. There was a lot of anticipation for the Apple Watch when it was first unveiled during one of the company’s conferences on 9 September 2014. The watch exceeded market expectations, leading to a surge in market volume sales of autonomous wearable electronics in Australia. Despite the fact that wearable electronics have been on the market since 2013, Apple Watch raised the profile and demand for all wearable electronics, achieving dominance in autonomous wearable electronics as it has in the smartphone category. Apple Watch comes in multiple varieties of different colours, with a variety of bands available for purchase, making it capable of satisfying a wide range of consumers. This product will help to bring awareness and interest into this new category and set the bar for future wearable electronics in both the world and Australia.

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Competitive Landscape

Apple Computer Australia was the clear leader in autonomous wearable electronics in 2015 with a brand share of 52% in unit volume terms. Introduction of Apple Watch in Australia and worldwide significantly boosted sales in 2015. The company’s focus is on manufacturing quality products that are always well received by both critics and consumers. The Apple Watch is no different and this led to significant growth in autonomous wearable electronics in 2015.

Industry Prospects

Retail volume sales of wearable electronics are expected to rise at a CAGR of 16% over the forecast period, reaching 11 million units in 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wearable Electronics in Australia?
* What are the major brands in Australia?

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