New Market Research Report: Mobile Phones in Greece

Greece is still under pressure in 2015 with consumer insecurity picking up again as the government negotiates new austerity measures and makes new changes in its VAT. Greek consumers continue to be low on cash and are making new attempts to cut down their expenses. In this climate, shopping is restricted to only necessary purchases and essential items. At the same time fears about the safety of bank accounts and the future value of money are also impacting consumer psychology, driving consumers with savings to make investment purchases, such as buying expensive high-tech electronic devices and those with long replacement cycles for instance.

Competitive Landscape

Feature phones is dominated by the brands of Nokia group and Samsung Electronics Hellas, which together claimed a 92% volume share in 2015. Nokia, Samsung and Alcatel are the most popular brands in feature phones in Greece with solid brand names and relatively wide product ranges.

Full Report Details at
- http://www.fastmr.com/prod/1097707_mobile_phones_greece.aspx?afid=301

Industry Prospects

Smartphones penetration rates will likely continue to increase within Greece over the forecast period, as these devices are becoming the must-have-gadget for the average Greek in their thirties, while also penetrating to wider age groups. As smartphones continues to replace feature phones, however, and the category gradually reaches maturity, mobile phones is expected to continue declining at a retail volume CAGR of 1%. Based on growth rates in 2015 and future estimates, the increased penetration of tablets and smartwatches will not have any significant effect on the demand for smartphones. On the contrary, the average Greek is expected to prefer having a smartphones device over any other smart portable device, at least for the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Greece?

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