New Market Report: Wearable Electronics in Denmark

Wearable electronics recorded volume sales growth of 315% in 2015, a growth rate primarily attributable to a category in the infancy stage of product development but also due to its successful appeal to Denmark’s growing population of fitness enthusiasts. This is particularly true for passive wearable electronics, which retails at more favourable price points than autonomous alternatives.

Competitive Landscape

Samsung Electronics Nordic AB led autonomous wearable electronics with retail volume share of 40% in 2015. Samsung’s position is attributable to first mover advantage, in addition to offering consumers a recognisable brand name that is widely available and offering a diverse product range. Pebble Technology Corp and its Pebble brand recorded the biggest increase in volume sales, increasing by four percentage points on 2014 results to 13% in 2015. This growth was primarily tied to the greater distribution of Pebble, combined with growing consumer awareness of the Pebble brand coinciding with rising demand for autonomous wearable electronics.

Full Report Details at
- http://www.fastmr.com/prod/1097776_wearable_electronics_denmark.aspx?afid=301

Industry Prospects

Wearable electronics in Denmark is expected to increase by a retail volume CAGR of 33% over the forecast period to total 1.1 million units in 2020. Consistent with 2015 observations, growth will be driven by Denmark growing population of fitness enthusiasts. However and despite this projected growth, with a strong focus on fitness, health and well-being and with a certain resemblance to other fitness-related products, the advantages of wearable electronics may not be fully appreciated by the mass market. Thus, a different approach may be necessary if manufacturers are to convey the benefits of their offerings to ensure continued growth over the forecast period and to allow wearable electronics to fulfil their undoubted market potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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