New market study, "Cigarettes in Thailand", has been published

Thailand has strict legislation to protect the population from cigarettes. The government and the private sector also collaborate in anti-smoking campaigns. For example, in 2014, such campaigns produced advertisements that discouraged smoking at home. The campaigns organised by the government and private sector are aimed less at persuading smokers to quit the habit immediately and more at showing the harmful effects of cigarette smoking on the smoker and those around him or her. The key aim is to dissuade potential new smokers, especially young people. Therefore, in 2014, many anti-smoking campaigns were focused on educational institutions (schools, universities).

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Competitive Landscape

In 2014, Thailand Tobacco Monopoly (TTM) was the key player in cigarettes with 18 brands. Moreover, TTM exported tobacco products aboard. In Thailand, TTM accounted for a 70% share of retail volume sales. The company comes under the control of the Ministry of Finance, which is managed by the government. The international player Philip Morris (Thailand), which offers L&M and Marlboro, was ranked second with a 29% share in 2014.

Industry Prospects

In November 2014, The Ministry of Public Health proposed new tobacco legislation to the government. The ministry aims to reduce the number of youth smokers by 100,000 annually. Smoking is considered a serious issue. The smoking rate among the over 15-year-old population in Thailand is around 40%, and a reduction in the rate occurs very slowly. Of most concern, is the increasing rate of smoking among youths.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Thailand?
* What are the major brands in Thailand?
* What is the legislative environment like in Thailand?

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