New Market Research Report: Imaging Devices in Greece

With smartphones and tablets increasing their penetration rates in Greece, imaging devices continued to be replaced by them and it saw a sharp drop in retail volume terms in 2015. Greek consumers have started buying these products only when in need of more advanced features and elevated image quality, with this trend being mirrored in the increase in demand for more expensive units.

Competitive Landscape

Intersys SA, which distributes the Olympus and Canon brands, led sales of imaging devices in 2015 with a 32% retail volume share, followed by Sony Hellas SA with a 27% share. However it was Intertech SA which ranked fourth in 2015 with a 9% volume share that saw the biggest increase in its share. Intertech distributes the Panasonic brand which increased its overall volume share in image devices mostly due to its good performance in camcorders, which also saw better growth rates than cameras.

Full Report Details at
- http://www.fastmr.com/prod/1097635_imaging_devices_greece.aspx?afid=301

Industry Prospects

Trends within imaging devices are anticipated to be around specialised features and more advanced quality of image, whereas mainstream users will continue to prefer using their smartphones device as a replacement for these products. In view of this, the general consumer base for imaging devices is set to become even smaller, yet there will likely be even more demand from consumers with a greater knowledge of photography and equipment types.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Greece?
* What are the major brands in Greece?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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