Computers and Peripherals in Thailand - New Study Released

Over 2012 to 2015, Thailand experienced various crises which had a direct effect on computers and peripherals sales. These included flooding in 2011, household debt, and ongoing political problems over 2013 to 2014. Moreover, a government scheme to promote sales of cars affected IT purchasing by consumer, as consumer spending was diverted. However, demand for computers and peripherals persists among the school age segment. Parents still buy computers and peripherals for their children. Upgrading also still contributes to sales.

Competitive Landscape

Samsung leads computer sales in Thailand. The company has a long-established presence in Thailand, but increasing competition has forced a clear decline in share, with the company dropping to below 22% of total sales, albeit maintaining its leading position. The company has obvious strengths in portable computers and tablets, where it maintains a comfortable lead. However, the influx of new players – evident in the rising share of "others" across categories – is resulting in some market fragmentation.

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Industry Prospects

Retail volume sales of computers and peripherals are predicted to decline by an annual average of 3% over the forecast period. Decreasing demand for printers and monitors will hamper sales, with few new buyers in the market except students, and replacement demand remaining limited.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Thailand?
* What are the major brands in Thailand?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

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