Sleep Aids in Vietnam: New research report available at Fast Market Research

Over the review period, sleep aids gained higher popularity in the country. Due to rapid urbanisation in big cities, people had to work long hours per day. They became more stressful and found it difficult to sleep at night. Hence, they started to look for sleep aids, especially herbal/traditional products. They believed that herbal/traditional products had few side effects and they were not addictive even when used for a long period of time. Sleep aids was more popular in big cities than in rural areas. Even in first-tier cities such as Ho Chi Minh and Ha Noi, many consumers still underestimated the effects of insomnia.

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Competitive Landscape

In 2015, Sanofi-Aventis Vietnam with its brand Stilnox maintained its leading position in sleep aids, accounting for a 33% value share. The brand is well known for its good quality at a reasonable price. Moreover, the company also expanded its distribution network to reach a higher number of consumers. The brand could be easily found in chemists/pharmacies and often recommended by sales persons at this channel.

Industry Prospects

Over the forecast period, the growth of sleep aids will continue to be fostered by rapid urbanisation and busier and more stressful lifestyles. The expected recovery of the economy also indicates that consumers are more willing to spend on sleep aids. Moreover, consumers will continue to look for herbal/traditional products to help them to sleep better.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Vietnam?
* What are the major brands in Vietnam?
* What is the market size of Sleep Aids in Vietnam?
* What are the major brands in Vietnam?
* Do herbal/traditional brands like Passiflora or Dormiplant available?

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