New Market Research Report: Imaging Devices in Austria

A growing number of consumers in Austria are interested in more sophisticated higher-end digital cameras and are less interested in taking photos with their standard fixed lens cameras as they can more easily use their smartphones to take quick point-and-shoot pictures. Thus, consumers seek digital cameras which deliver high-quality photos. As such, interchangeable lens cameras continued to gain ground and enjoyed high popularity among Austrian consumers in 2015.

Competitive Landscape

Canon led sales of imaging devices in Austria with a retail volume share of 25% in 2015. The company’s share steadily increased over the review period. Canon was the leader in cameras and ranked third in camcorders in 2015. The player is well known for its SLR cameras, but also enjoys popularity in fixed lens cameras with its IXUS range.

Industry Prospects

The imaging devices category is expected to continue to be negatively impacted by the strong competition from, and thus the shift towards, smartphones. A majority of consumers will likely be happy with the quality and convenience of using their smartphones or tablets to take photos. Therefore, weak consumer demand for imaging devices will further determine volume sales over the forecast period. Both cameras and camcorders are expected to record declines in volume and constant value over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1097626_imaging_devices_austria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Austria?
* What are the major brands in Austria?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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